Douglas Bensadoun, Creative Director & Vice President, Marketing, ALDO Group, & Norman, Jaskolka, President, ALDO Group International, discuss how cross channel branding cross the world.
The route that led Douglas Bensadoun to his position at ALDO was not exactly circuitous, but neither was it the usual trajectory. After completing his secondary education at Choate Rosemary Hall in Connecticut, he enrolled at Tufts University. As part of the program at Tufts, Mr. Bensadoun studied abroad at La Sorbonne in Paris before returning stateside to earn a degree in political science, graduating in 1996.
After college, Mr. Bensadoun founded his own production company, Darling Films, creating several award-winning works including At The Quinte Hotel, a short film that garnered critical acclaim after premiering at the Sundance Film Festival.
In 2003, Mr. Bensadoun transitioned from filmmaker to creative consultant, taking on the role of Brand Manager at Bureaux, a United Kingdom-based agency specializing in fashion branding. In 2006, he accepted a position at the ALDO Group as an Assistant Buyer, working his way up to Product Developer.
In 2008, Mr. Bensadoun was named Creative Director/Marketing Director of the ALDO Group. He has been at the helm of every ALDO campaign since the fall of 2008, working with some of the world’s most talented photographers, stylists, artists, and designers, accumulating awards and industry acclaim along the way. In May 2012, he was named Creative Director and Vice President of Marketing.
Like his father, Mr. Bensadoun is a philanthropist, supporting programs such as Santropol Roulant, a Montreal-based community organization that feeds the hungry. In his spare time, Mr. Bensadoun enjoys cycling and surfing and working on his home in Montreal.
Norman Jaskolka joined the ALDO Group as Vice President of Corporate Planning in 1995, after a 20-year career in accounting at Ernst & Young, where his areas of practice included taxation, business valuations and corporate finance.
As a child, Mr, Jaskolka routinely accompanied his father, a one-shop retailer, on his weekly excursions to collect accounts from the neighborhood clientele. Mr. Jaskolka credits his parents—both holocaust survivors—with having instilled in him a deep sense of responsibility, integrity, and determination.
In 1995, Aldo Bensadoun convinced Mr. Jaskolka to join the family. In 2000, Mr. Jaskolka assumed responsibility for the conception, development, and operations of international business for The ALDO Group. Since that time, the company has established itself firmly in the U.S. market and opened stores in more than 70 countries around the globe, including flagship stores in strategic markets in Europe and Asia. In 2011, he was named President of ALDO Group International.
In May 2012 he was appointed to a task force to revitalize, sustain, and develop the fashion industry in Montreal and Quebec by the Minister of Economic Development, Innovation, and Export.
Mr. Jaskolka completed his undergraduate degree at McGill University and attended the M.B.A. program at Harvard University. He is devoted to community organizations including the Federation CJA, Montreal Holocaust Memorial Centre, and The SheelaBalBhavan Home For Girls in India.
Mr. Jaskolka is an avid golfer, tennis player, and jogger. He is married and has two daughters.
Douglas Bensadoun, Creative Director and Vice President of Marketing for Aldo Group Inc., stresses the importance of cross-channel marketing to account for the variety of ways customers reach purchasing decisions.