Rodrigo Martinez, Life Sciences Chief Strategist, IDEO, discusses the future of science at the crossroads of design and biology. Martinez is introduced by Juan Enriquez, Founding Director of the Life Sciences Project at Harvard Business School.
Rodrigo Martinez is passionate about the crossroads of design + biology at all scales. As Life Sciences Chief Strategist at IDEO and member of the Health & Wellness practice, he tackles some of the most interesting challenges in health care, life sciences, and the emerging wellness space. Before joining IDEO, Rodrigo was a principal with The Boston Consulting Group in the health care practice. With Juan Enriquez, Rodrigo co-founded Harvard Business School’s Life Sciences Project and coined the term ‘bioeconomy’ in 1997. Educated at Mexico City’s ITAM and Harvard, Rodrigo mostly learns creativity, innovation, and prototyping from his 5-year-old daughter. Follow @RodrigoATCG on Twitter.
Rodrigo Martinez, Life Sciences Chief Strategist at IDEO, argues that while the technology behind a brand gets businesses off the ground, it's important to make a product that stands out and becomes a catalyst.