Gamification is a hot growth industry, with billions of dollars in revenue and thousands of new jobs set to be created in the next decade. To accomplish this, organizations of all kinds will need to train and educate leaders of tomorrow on this critical discipline. But how do you teach a topic where core concepts are in a state of flux, examples and patterns are evolving rapidly and learners expect the entire experience to be fun and rewarding? Join Professor Werbach, teacher of the massively successful #Gamification12 MOOC as he discusses the hard-won lessons of teaching Gamification -- and how this understanding can make any training, education or development process more successful for your organization.
Opportunities and dangers in the gamification of learning.
Techniques for effective gamification in educational settings.
How game thinking produced the highest engagement rates of any course on the Coursera massive online platform. (It's not what you think!)
Kevin is the co-author of “For the Win: How Game Thinking Can Revolutionize Your Business.” After graduating from law school he was Counsel for New Technology Policy at the Federal Communications Commission, where he helped develop the US government’s approach the the Internet and e-commerce in the 1990s. Subsequently, he edited Esther Dyson’s renowned monthly report Release 1.0, and co-organized the PC Forum conference. He then worked as a technology analyst and consultant, advising companies and policy-makers. Kevin is now on the faculty of Wharton, one of the world’s top business schools, while continuing many of his previous work. He helped establish the Obama Administration’s technology agenda as a member of the Presidential Transition Team and advisor to the FCC and Commerce Department. Most recently, he organized the first symposium and first MBA course on gamification via Coursera.