It used to be enough just to give consumers 22 minutes of quality content, once a week, year after year, to be successful. Today, media consumption has dramatically changed. Where TV used to be the distraction, now viewers use second and third screens - a distraction from the distraction. This change, both demographic and technological, forces us to reimagine the nature of storytelling and narrative in an unprecedented way. Viewers today want to lean forward (and you need them to), become part of the action, engage with characters and each other in new and exciting ways, and shape the outcome. But how do we do this without ceding total control to the audience and reducing the main reason they "pay" to be with us in the first place? Join Tim Kring, Transmedia expert and creator of the blockbuster TV programs Heroes and Touch, as he shares his insights about how to tell stories in this new lean-forward era that consumers are willing to pay for with time and money.
How to use story to encourage participation in the real world.
How to build stories for a multi platform universe.
How to work with brands now that they are key to reaching an audience.
76 million “Heroes” fans around the world know the name Tim Kring, and tuned in weekly across broadcast TV, cable, online and mobile to follow Kring's expertly created stories about ordinary people who discovered they possessed extraordinary abilities. Kring is also among the most decorated creators of multi-screen and gamified entertainment properties, having won a Primetime Emmy (c) for "Heroes Evolutions" - an interactive experience and the Pioneer Prize for his creative leadership in second screen entertainment. During the summer of 2010, Kring teamed with Nokia to launch the “Conspiracy For Good”, a global movement that allows the audience to become part of a story to create positive real world change. Through this interaction, 5 libraries were built, 10,000 books donated and 50 scholarships created for schoolchildren in Zambia. Currently, Kring is in production on the second season of his critically-acclaimed hit series, "Touch", set to premiere February 1st on Fox. Follow Tim on Twitter @TimKring