Steven Roosa and Andrea Derricks discuss the influence of small data, privacy, and indirect CRM branding.
Mobile Privacy and Monetization: Risks and Opportunities in the Era of Networked Data
Co-Chair of Privacy and Data Security Team, Holland & Knight; Fellow, Princeton University
Who Is Doing This Well
Research Lead, L2
Andrea is a Research and Advisory Associate at L2, where she helps member brands develop digital and social strategies by leveraging best practices from across industries. She has also gained deep category knowledge while contributing to L2's Facebook, Financial Services, and Beauty Digital IQ Reports.
Prior to joining L2, Andrea was at Goodman&Company, a strategic marketing consultancy. At Goodman, she worked on innovative digital strategies for PayPal, SAP, Microsoft, Motorola and Guthy-Renker. Andrea began her career in the Next Generation Leaders Program (NGL), a unique one-year program run by the Direct Marketing Educational Foundation (DMEF) that selects top college graduates to rotate through a range of companies, gaining a 360-degree education in direct/interactive marketing. While in the program, Andrea worked at Wunderman NY, eScholastic, Goodman&Company, and Harte-Hanks, gaining experience in business development, analytics, strategy development, research and project management. Andrea serves on the board of directors for DMEF and received her BA in American Studies from Columbia University.
Scott is a Clinical Professor of Marketing at the NYU Stern School of Business, where he teaches brand strategy and luxury marketing, and is the founder of L2, a think tank for digital innovation. Scott is also the founder of Firebrand Partners, an operational activist firm that has invested more than $1 billion in U.S. consumer and media companies. In 1997, he founded Red Envelope, an Internet-based branded consumer gift retailer. In 1992, Scott founded Prophet, a brand strategy consultancy that employs more than 120 professionals in the United States, Europe, and Asia. Scott was elected to the World Economic Forum’s “Global Leaders of Tomorrow,” which recognizes 100 individuals under the age of 40 “whose accomplishments have had impact on a global level.”
Scott has served on the boards of directors of Eddie Bauer (Nasdaq: EBHI), The New York Times Company (NYSE: NYT), Gateway Computer, eco-America, and UC Berkeley’s Haas School of Business. He received a B.A. from UCLA and an M.B.A. from UC Berkeley.
Steven B. Roosa is a partner in Holland & Knight's New York office and co-chair of the Data Privacy and Security Team. He is also currently a fellow at the Center for Information Technology Policy (CITP) at Princeton Univeristy. His practice focuses on advising companies on a wide spectrum of technology and legal issues pertaining to privacy and data security. Representative issues include: mobile app privacy compliance; leveraging anonymity solutions to help clients safely unlock the value of large data sets; Internet tracking; web security; geo-fencing; data breach and incident response; Children's Online Privacy Protection Act (COPPA); Computer Fraud and Abuse Act (CFAA); FTC compliance; privacy considerations of modified network protocols; California best practices for websites and mobile apps; compliance with wiretap statutes and the Electronic Communications Privacy Act (ECPA); public-key infrastructure (PKI); certification authority matters pertaining to online trust; and web-based reputation and defamation issues