Sonia Saghey and Nagar E. Craig Stacey share the applications of big data and direct CRM.
Case Study: How Consumer Brands Are Using Twitter and Facebook to Inspire Action
E. CRAIG STACEY
Research Director, The Center for Measurable Marketing, NYU Stern
SONIA SAGHEY NAGAR
Co-Founder & CEO, Pickie
Scott is a Clinical Professor of Marketing at the NYU Stern School of Business, where he teaches brand strategy and luxury marketing, and is the founder of L2, a think tank for digital innovation. Scott is also the founder of Firebrand Partners, an operational activist firm that has invested more than $1 billion in U.S. consumer and media companies. In 1997, he founded Red Envelope, an Internet-based branded consumer gift retailer. In 1992, Scott founded Prophet, a brand strategy consultancy that employs more than 120 professionals in the United States, Europe, and Asia. Scott was elected to the World Economic Forum’s “Global Leaders of Tomorrow,” which recognizes 100 individuals under the age of 40 “whose accomplishments have had impact on a global level.”
Scott has served on the boards of directors of Eddie Bauer (Nasdaq: EBHI), The New York Times Company (NYSE: NYT), Gateway Computer, eco-America, and UC Berkeley’s Haas School of Business. He received a B.A. from UCLA and an M.B.A. from UC Berkeley.
Sonia Sahney Nagar
Sonia Sahney Nagar is co-founder and CEO of Pickie, an iPad shopping app that is re-imagining the future of Catalog shopping by using your favorite brands, blogs and social feeds to pick products just for you. Pickie is a top 25 app in the Catalogs category of the iPad app store, and has consistently been featured by Apple as one of '10 Essential Apps' in the Catalogs category. She has previously worked at Amazon, Booz & Co. and Goldman Sachs. Sonia holds a B.S. in Mechanical Engineering from the University of Michigan and an MBA from Harvard Business School. Follow her on Twitter at @ssahney.
E. Craig Stacey
E. Craig Stacey, PhD is a recognized expert in the area of marketing productivity analysis with a special emphasis on marketing mix modeling and online versus offline marketing resource allocation.
He is a founding partner of the Analytic Consulting Group and previously served as Analytics Director for MarketShare Partners. Prior to joining MSP, he was Managing Partner at ACG Solutions and Industry Liaison for Emory University's Zyman Institute of Brand Science. He was previously employed as Director of Marketing Science for The Coca-Cola Company and as Vice President of Marketing Science at DemandTec. He has also served as Senior Vice President, Analytic Product Management and Development, at Information Resources, Inc.
Stacey received his Ph.D. in Marketing and Statistics from the University of Alabama in 1992, where he specialized in econometric applications of marketplace data. Stacey has consulted on projects for many industries, including consumer products, entertainment, financial services, quick-service restaurants, telecommunications, and transportation.
He has served as a faculty member at leading business schools, teaching marketing productivity analysis, pricing strategy and tactics, and marketing management. Stacey has served as a Trustee of the Marketing Science Institute and as a member of the Advisory Board for The University of Georgia's Master of Marketing Research program.
Sonia Sahney Nagar, co-founder and CEO of Pickie, shares how Pickie was inspired by the dynamic Amazon curation experience. According to Nagar, the start-up utilizes social data to create a more personalized shopping experience than Amazon.