Mariya Yao, Founder and Creative Director at Xanadu, speaks about Customer Conversion and Retention for Mobile and Web Products.
Learn about the dichotomy between Local Maxima (Am I building the product right? What should we A/B test? What platform? How to improve retention?) and Global Maxima (Am I building the right product? Am I in right market?) when thinking about optimizing metrics in a product,
Global maxima: am I building the right product? Am I in right market?