John Faith, Senior Vice President of External Affairs at WhaleShark Media (RetailMeNot), discusses the new technology designed to influence in-store sales.
John Faith is Senior Vice President of External Affairs at
WhaleShark Media, where he is responsible for supporting business development and strategic initiatives within the company. Mr. Faith also serves as the company’s chief ambassador; he engages with industry analysts and speaks at conferences and industry gatherings.
Previously, Mr. Faith was Senior Vice President of Mobile at WhaleShark Media, where he was responsible for supporting RetailMeNot.com's expansion onto the iOS and Android platforms. His understanding of the mobile ecosystem and user has been instrumental in the formation and execution of WhaleShark’s mobile strategy. Mr. Faith’s digitally focused career has exposed him to a range of business and revenue models including e-commerce, international expansion, social networking, mobile technologies, and media delivery.
Prior to joining WhaleShark, Mr. Faith was General Manager and Vice President of Mobile for MySpace. During his tenure, mobile properties grew more than 400 percent. Preceding this role, as Vice President of Engineering, he contributed to multiple initiatives, including the expansion of MySpace into 29 local versions.