George Lakoff, Distinguished Professor of Cognitive Science and Linguistics at U.C. Berkeley, emphasizes that the bridge between existing knowledge and new ideas is imagination. In this talk, he stresses the importance of educators incorporating the arts into educational curriculum, in order to nurture creative thinking.
George Lakoff is the author of The Political Mind, Moral Politics, Don't Think of an Elephant!, Whose Freedom?, and Thinking Points (with the Rockridge Institute staff) and the co-author of The Little Blue Book: The Essential Guide To Thinking and Talking Democratic. He is the Richard and Rhoda Goldman Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley.