A panel of telecommunication experts, including Elisa Steele, CMO of Skype, discuss how content, creativity, and execution are a recipe for successful social communication.
Ross Martin is an Executive Vice President at Viacom Media Networks and runs Scratch, a creative swat team driving innovation across the company, including MTV, VH1, Comedy Central
Shelly Palmer is Fox 5 New York's On-air Tech Expert (WNYW-TV) and the host of Fox Television's monthly show Shelly Palmer Digital Living. He also hosts United Stations Radio Network's, Shelly Palmer Digital Living Daily, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment. He is Managing Director of Advanced Media Ventures Group, LLC an industry-leading advisory and business development firm, as well as Technology Chairman and a member of the Executive Committee of the National Academy of Television Arts & Sciences (the organization that bestows the coveted Emmy® Awards). He invented the underlying technology for Enhanced Television (Who Wants to Be a Millionaire, Monday Night Football), the most popular form of interactive television in the United States. Six-time Emmy® Award-nominated, his professional vitae includes years of experience in television production and musical composition. A prolific composer, Palmer was the recipient of the American Society of Composers, Authors and Publishers (ASCAP's) 12th Annual Film and Television Music Award for ABC's hit series Spin City. He was also recognized the following season in the category of "Most Performed Television Themes." Palmer's music credits include the theme songs for Live with Regis & Kelly, Rivera Live and MSNBC as well as the digital debut of the "real" cat singing the classic "Meow, Meow, Meow, Meow." He is a weekly columnist for the Jack Myers Media Business Report, The Huffington Post and a regular technology commentator for CNN and CNNi. Palmer is the author of Television Disrupted: The Transition from Network to Networked TV 2nd Edition (York House Press, 2008) the seminal book about the technological, economic, and sociological forces that are changing everything, Overcoming The Digital Divide: How to use Social Media and Digital Tools to Reinvent Yourself and Your Career (York House Press, 2011) and Digital Wisdom: Thought Leadership for a Connected World (York House Press, 2013).
Prior to creating EcoMedia, Paul was the Founder and CEO of Property Prep, an industrial environmental cleaning company - the first of its kind to help clients become environmentally compliant. Paul pioneered a concept known as Urban Watershed Cleaning and a process called Zero Discharge, a method of cleaning urban and storm water runoff before it enters storm drain systems - thus protecting the waters into which they feed. In 1999, the U.S. Environmental Protection Agency named Paul an "environmental hero" for these successes. In 2002, the Santa Monica Baykeeper and the Waterkeeper Alliance honored Paul with their coveted Keeper Award. That same year, Paul founded EcoMedia, an environmental media company based on the dual principles of environmental stewardship and public-private partnership. Its mission is to use corporate advertising dollars to produce media that both raises public awareness about environmental issues and puts that money to work on solutions. In 2006, Vanity Fair celebrated EcoMedia and its innovative EcoZone program in its inaugural "Green Issue," naming Paul a "public-private visionary." Paul also was named one of the "Top 10 Ecopreneurs" of 2008. In 2009, Paul and EcoMedia achieved top honor as recipient of the United States Conference of Mayors Excellence in Public/Private Partnerships Award. In early 2010, Paul represented the U.S. State Department and the Embassy of the United States in the United Kingdom and in Europe as an expert in social entrepreneurship. He shared with international leaders how public-private partnerships in the U.S. are successfully helping local governments accomplish their climate action goals without placing further burden on the taxpayer. In 2010, EcoMedia, in partnership with the CBS Corporation, will complete extensive green makeovers of schools in San Francisco, suburban Cook County and Miami as part of their Green Schools Initiative. In addition, the company is ramping up its Sustainable Media product through which a portion of corporate advertising buys fund energy efficiency retrofits and on-site renewable energy in municipal buildings across America. Paul serves on the Board of Trustees of Robert F. Kennedy Jr.'s Waterkeeper Alliance. Paul also acts as guest lecturer on Social Entrepreneurship at the USC Marshall School of Business where he is also an inaugural member of the Board of Advisors for the Society and Business Lab.
Elisa Steele is Corporate Vice President of Marketing for Skype. She was appointed to this post in July 2012 and reports to Tony Bates, President of the Skype Division at Microsoft. She previously served as chief marketing officer for Yahoo!