Mark Smith, CEO & Chief Research Officer, Ventana Research
The workforce revolution and the desire to optimize the value of the entire employee base has driven a need for a new technological foundation in talent management. For decades, HR applications have been seen as a necessity. Today these applications are evolving into progressive, collaborative technologies that enable the entire workforce - a 'power to the people' of sorts, leaping ahead to meet the human capital management and overall business mission. At the same time, marketing the brand of a company to hire, engage and retain talent requires the use of social collaboration and social media. These new communication channels are changing how organizations operate along with how managers and marketing help build a desirable business brand. This dynamic transition has introduced dozens of new concepts and technologies help companies stay connected. This session will provide a foundation for practical and research-based perspective to guide 2013 and the future of how workers and managers will operate.
Mark is responsible for the overall business and research direction of Ventana Research and drives the global research agenda covering both business and technology areas. He defined the blueprint and methodology for improving business by using benchmark research to provide guidance across people, processes, information and technology. Mark is an expert in enterprise software and business technology innovations including: business analytics, big data, cloud computing, business collaboration, mobile technology and social media.
Mark started Ventana Research more than a decade ago; he has worked in the software industry for 25 years leading innovations in research and technology. Mark has held CMO, research and product development roles at research and software companies.
Mark was rated the 2011 software industry analyst of the year by The Institute of Industry Analyst Relations (IIAR). Mark is also ranked as one of the top ten technology influencers in 2012 by Human Resources Executive magazine.
Mark can be found on Twitter at @marksmithvr, on LinkedIn, on Google+ and can be reached via email at firstname.lastname@example.org and read his blog at