Revlon's Julie Marchant-Houle shares the experience of living a week in the life of real-time marketing.
Big Data-you can barely walk past a newsstand without seeing those words emblazoned on magazine covers. But does Big Data represent a big change or a big cliché? Revlon has voted for big change! As consumers grow evermore connected, generating evermore moments of interaction with media properties, brands and each other, savvy marketing organizations like Revlon's have evolved quickly. In Revlon's case, it has adapted by using real-time analytics and insights from social data to connect to its consumer. The result has been more effective marketing spend across the entire campaign process, a surge in engagement, and consumer enthusiasm for the 80 year-old cosmetics company. Join Revlon's Vice President for Marketing and Global Portfolio Leader, Julie Marchant-Houle, in conversation with Networked Insights CEO Dan Neely, about the ingredients of a modern marketing organization and how Revlon used real-time intelligence to connect with its customers.
VP Marketing and Global Portfolio Leader - Revlon
CEO - Networked Insights
Julie Marchant-Houle is VP Marketing and Global Portfolio Leader for Revlon.
Dan Neely has more than a decade's experience leading high-growth companies in different industries. He’s considered a thought leader on a wide range of topics, including entrepreneurship, big data, and marketing. Neely is the founder and CEO of Networked Insights, where he helps brands overcome challenges in gathering useful and timely insights about their customers. Prior to Networked Insights, Neely helped turn a piece of software developed at Brightstar into a standalone business called Vidus, which was later acquired by @Road. He was a founding member of online insurance company Esurance, as well as the Director of Strategy at Scient. Neely is a graduate of the University of Georgia.