MailOnline's Martin Clarke discusses the company's staggering global growth.
Pundits like to quip that newspapers are dead, but a look at MailOnline - the online counterpart to Britain's Daily Mail newspaper - suggests that rumors of the death of newspapers are greatly exaggerated. Over the summer, MailOnline overtook the NewYorkTimes.com to become the world's largest newspaper site-and its reach and growth here in the United States are both astonishing and little known. How has MailOnline achieved a success that has eluded almost an entire industry? With its combination of news, branded entertainment and deep content integration, MailOnline has become the favored new partner for big brand advertisers in the UK. In today's keynote interview, you'll hear from MailOnline's Publisher Martin Clarke about how he's leading a new British invasion here in the US.
How real-time data helps to create real-time success for publishers and advertisers.
The right ways to create hyper customized integration between big brands and content.
How mobile apps and HTML5 are part of the big picture.
Publisher - MailOnline
Martin Clarke originally joined the Daily Mail in 1987, working on the news, picture and feature desks before becoming News Editor of the Daily Mirror. He was appointed Editor of the newly launched Scottish Daily Mail in 1995, helping it become Scotland’s biggest middle-market daily paper. He subsequently moved to The Scotsman as Editor and then the Daily Record and Sunday Mail as Editor-in-Chief.
Clarke rejoined DMGT in 2001 as Editor of the newly acquired Ireland on Sunday (now The Irish Mail on Sunday). In 2005 he was appointed Executive Editor of The Mail on Sunday, where he launched Live magazine. He was launch Editor of both the Standard Lite and London Lite. He became responsible for Mail Online in 2006 and was appointed Publisher in 2008. MailOnline is now the world’s most popular newspaper-owned website.