Charlie Cook analyzes the results of the 2012 Presidential Election.
Charlie Cook, Editor and Publisher, Cook Political Report
Alex Bratty, Partner, Public Opinion Strategies
Margie Omero, President, Momentum Analysis
Alex Bratty is a partner with Public Opinion Strategies, a national corporate and public affairs survey research firm with clients that include Fortune 500 companies, trade associations, government
entities, and non-profit organizations. Since joining the firm in 2003, she has managed hundreds of qualitative and quantitative projects, helping clients understand public opinion and developing a strategy for communicating their positions.
Much of Ms. Bratty’s work has been focused on message and brand development, not simply monitoring
public opinion, but creating messages to defend and promote her client’s image and interests on complex policy issues. A trained and certified focus group moderator, Ms. Bratty moderates approximately 50 groups annually and has conducted numerous one-on-one interviews. She also has over a decade of experience in qualitative research, including print and electronic media advertising testing.
Ms. Bratty has extensive experience in polling for the news media. For six years she was part of the team that worked on the NBC News/Wall Street Journal national poll, a flagship survey that is widely regarded as a barometer of American opinion. Prior to joining Public Opinion Strategies, she worked
as an audience research and business development manager for MSNBC. Originally from Northern Ireland, Ms. Bratty received her bachelor’s degree in business studies and French from Edinburgh University in Scotland, followed by her MBA from Villanova University.
Charlie Cook is considered one of the nation’s leading authorities on American politics and U.S. elections. He founded The Cook Political Report in 1984 and became a columnist for Roll Call in 1986. In 1998, he moved his column to National Journal. Mr. Cook has served as a political analyst or election night analyst for CBS, CNN and NBC News and has been a frequent political analyst for all three major broadcast news networks and has appeared on Meet the Press and This Week.
Margie is a managing director of Purple Insights, the research division of Purple Strategies. She manages all facets of qualitative and quantitative research for Purple’s clients, including methodological design and strategic analysis. At Purple, one of Margie’s specialties is studying moms. She led the development of Purple Moms—an ongoing exploration of the moms who spend the most time researching and discussing their purchases. She’s also led a bipartisan team studying Walmart Moms—a proven swing voting bloc covered by news outlets around the country.
Charlie Cook, editor and publisher of The Cook Political Report, diagnoses the Republican party's psyche following the re-election of President Obama. Cook further declares that the GOP has a flawed model for winning future elections if their base constituency is simply white males.
Charlie Cook, editor and publisher of The Cook Political Report, asserts that the challenge of President Obama's second term will be listening and engaging both Republican and Democratic members of Congress.