Did you have a mentor? Are you one? If every female creative in a management role could help promote just five other women, each of those could help five more. Hear how it looks in practice, as told by a panel of champions who champion others.
Cheeraz Gorman is a life-long storyteller, activist, internationally touring spoken word artist and published poet who started off as a documentary photographer turned award-winning copywriter to brand strategist who took her parents and mentors words seriously when they said she could do anything (as long as she promised to do all things well). In short, she’s a problem solver who refuses to stop learning, interacting with people and things and making stuff. Oh, and depending on the D.J., no dance floor is safe when she’s around.
Regarding her advertising career, Cheeraz has worked on brands that span from Fortune 500 companies to small community efforts. She laid her head on her desk and cried when she found out that the piece she labored over as a writer for The Girl Effect, “The Clock Is Ticking” received one of the ten honors as a TED Ads Worth Spreading in its inaugural year.
Cheeraz is currently Copywriter, Strategist and Principal of Alchemy 7 Creative, LLC located in St. Louis, MO and Curriculum Director and Program Facilitator of the iCre8 Bootcamp, part of The Marcus Graham Project in Dallas, TX. In her downtime she enjoys a glass of scotch--neat, well-written comedies, serious conversations that make some folks want to change the subject and not so humid summer evenings. The word “moist” makes her cringe.
Nancy Hannon is a Senior Vice President, Group Creative Director at The Martin Agency.
If there was one word to describe Nancy Hannon it would be tenacious. Nancy knows how to get things done. And she’s used this incredible drive on some of the biggest brands in advertising. At Martin, she oversees Hanes, guiding multiple campaigns aimed at both women and men. A recent TV spot for soft tees was named Ad of Day by ADWEEK. In addition, Nancy is the lead on The American Cancer Society’s More Birthdays campaign. This important work recently featured the musical talent of Faith Hill, Lionel Richie and Jennifer Hudson. Nancy came to The Martin Agency four years ago to run the Walmart business, helping Martin win the 2009 Agency of Year. Over a 20-year career, Nancy has worked at Leo Burnett, Y&R and DDB, working on everything from Reebok and Sears to Maybelline and P&G. She’s amassed awards from D&AD, CA, Cannes Shortlist and her work is part of the permanent collection at MOMA. Her tenacity is very contagious and has made Nancy one of the most sought after mentors for young women in the business. Nancy is the proud mom of Paris, 16, and Weston, 15.
Tiffany Jonas graduated magna cum laude with a Bachelor of Journalism degree in advertising from the Missouri School of Journalism, a top journalism school, and holds a Bachelor of Arts degree in English. She is a member of Mensa, an organization for those who have tested in the top 2% of the population on a standardized intelligence test, a past president of the South Carolina chapter of the National Association of Women Business Owners, and one of the Charleston Regional Business Journal’s 2008 Forty Under 40, honoring those who have achieved professional success while contributing to the community.
She began her marketing career in the Fortune 500 and went on to found The AIO Group, a branding and marketing firm specializing in marketing to mass affluent women. Today she manages the verbal branding division at Addison Whitney, a global brand firm that specializes in verbal branding, visual branding, brand strategy, and market research. There she focuses on brand naming and corporate identity development for clients in the consumer, business-to-business, healthcare, and technology fields.
Tiffany has been the two-time recipient of an 11-state award, honored at the Chicago Book & Media Show, and the New York Times has called her work as “well-produced” and “elegant.” She has published and spoken to national business audiences on effective marketing and branding, and has worked with clients including Procter & Gamble, Ross-Simons, Goodyear, Microsoft, Gilead, Duchesnay, and Cupcake.
Kammie McArthur is a Creative Director/Copywriter and mom with 16 years of experience creating ad campaigns for well-known brands such as Sprint, T-Mobile, Citi, Chevy, Sam's Club and UNICEF. She's spent most of her career on the West Coast at Publicis Seattle and Riney in San Francisco. She has a penchant for gutting and rebuilding old houses and makes a mean "Pigs in a blanket."