Susan Hoffman, Margaret Johnson, Cynthia Maller, Joey Cummings discuss how far women have come in the panel: Have We Really Come a Long Way, Baby?
What do women who have achieved ECD or Global CD status know? Has the journey been hard? Is it gratifying? What sacrifices have they made along the way? What advice would they give rising female creatives about work/life balance?
Joey Cummings is CEO/Chief Strategic + Creative Officer at The Joey Company. Over the four decades that span her career, Joey has created campaigns such as “I like my chicken finger lickin’ good” for KFC; “Let the memories begin” for Kodak; “From the heart of America to America’s heart” for Kellogg’s Corn Flakes; “Keep your eyes on your fries” for McDonald’s; “Why aren’t you driving a Ford” for Ford Motor Company.
Joey’s strategic, creative, and management skills earned her positions over the years including VP & Creative Director for Leo Burnett, SVP & Group Creative Director for DDBNeedham, and EVP & Executive Creative Director for Bozell; Chief Creative Officer/Board of Directors for Tracy-Locke’s Dallas, Denver, and Los Angeles offices; and (in New York) SVP/Board of Directors/Group Creative Director for Saatchi & Saatchi, SVP & Executive Creative Director for Ted Bates, and EVP & Executive Creative Director for Young & Rubicam.
In 1991 she left the corporate world and opened the doors of The Joey Company, a growing, very successful privately held agency located in Digital Valley, also known as DUMBO, in Brooklyn. Adweek recently described Joey's agency as pioneering the move of agencies from Madison Avenue to the other side of the East River. Adweek also said Joey's agency is advertising's "best kept secret." Her agency's work on Trojan condoms last year won the agency an Effie.
Susan Hoffman is Executive Creative Director, at Wieden + Kennedy. Susan started her career as an art director at Pihas, Schmidt, Westerdahl before moving to TBWA\Chiat\Day in Seattle. Three years later she came to Wieden+Kennedy as employee No. 8 and has spent the last 27 years defining the agency’s culture and setting the bar for creative excellence.
Susan has a tendency to shake things up a bit. That's probably because she finds the status quo boring. Case in point, a walk past the Dakota building in New York City inspired her choice of The Beatles song “Revolution” for the Nike spot of the same name. She’s injected her unique perspective into some of the most memorable ads W+K has produced for virtually every client we’ve ever had. Susan is never satisfied unless the work feels fresh and interesting.
Since David Kennedy’s “retirement” in 1993, Susan has provided the visual yin to Dan Wieden’s storytelling yang. She’s worked as a creative director, opened both our Amsterdam and London offices, serving both as executive creative director, and ran Wieden+Kennedy 12, our experimental ad school. Along the way she’s introduced the world to directors like David Fincher and Michael Bay and helped launch the careers of many of the most successful creative directors in the industry.
In her current role as executive creative director of the flagship office, she’s tasked with preserving what makes this agency special, continuing to nurture the creative talent within our walls and pushing forward to find new and different ways of working and thinking.
Margaret Johnson is Executive Creative Director and Associate Partner at Goodby, Silverstein & Partners. After graduating from the University of North Carolina at Chapel Hill with a BA in journalism and mass communication, Margaret took a hard right and pursued an art direction degree at the Portfolio Center in Atlanta, GA. Her first job was freelancing for a small advertising agency in Providence, Rhode Island called Leonard, Monahan, Lubars & Kelly where she cut her teeth on accounts like Polaroid and Keds tennis shoes.
A few months later, she decided to pack up and head for the Lone Star State. She took a job at The Richards Group in Dallas, Texas where she worked on Id Software, creators of video games like “Doom” and “Quake.” She launched lots of games with imagery of monsters, screaming faces and dead bodies. She also produced work for Continental Airlines and Humvee (you know, Arnold Schwarzenegger drives one).
A couple years later, she received a call from Goodby, Silverstein & Partners in San Francisco. She packed up and headed west again. In twelve years, she’s worked on just about every account in the building– Sonic, Häagen-Dazs, Logitech, Nintendo, Specialized, hp, Foster Farms and Budweiser, just to name a few.
When she’s not working, she enjoys running, kickboxing, movies and traveling. In 2008 she completed her first film, Dunkumentary, which was part of the Short Film Corner at Cannes.
Cynthia Maller serves as Global Creative Director at PayPal. After receiving her BFA in Advertising from Art Center College of Design, she spent the first 11 years of her career working at places like J. Walter Thompson, Saatchi & Saatchi, and Grey, creating campaigns for Toyota, Suzuki Motorcycles, Southern California Edison, Pavilions Markets, Jack-in-the-Box, Cup O'Noodles, MJB Coffee, Westin Hotels, and Fox Television. Then, in 1999, Silicon Valley came calling and she moved up north to become Yahoo!'s first-ever Creative Director. She stayed there for nearly 7 years, and then decided to move back on to the agency side, taking the role as Executive Creative Director at Gyro International. After that, she took her talents back in-house for BabyCenter.com, a division of Johnson and Johnson. Today, she’s responsible for the complete global rebranding you see manifesting on the PayPal sites, at brick & mortar checkout, marketing, events, and product experiences around the world.