Sociobiologist E.O. Wilson and 'The Sims' game designer Will Wright imagine how 'green' video games can take gamers back in time to prehistoric coal forests or shrink them down to view microscopic ecosystems.
Edward Osborne "E. O." Wilson is an American biologist, researcher (sociobiology, biodiversity), theorist (consilience, biophilia), naturalist (conservationist) and author. His biological specialty is myrmecology, the study of ants, on which he is considered to be the world's leading authority.
Wilson is known for his scientific career, his role as "the father of sociobiology", his environmental advocacy, and his secular-humanist and deist ideas pertaining to religious and ethical matters.
Wilson was the Joseph Pellegrino University Research Professor in Entomology for the Department of Organismic and Evolutionary Biology at Harvard University and a Fellow of the Committee for Skeptical Inquiry. He is a Humanist Laureate of the International Academy of Humanism. He is a two-time winner of the Pulitzer Prize for General Non-Fiction and a New York Times bestseller for The Social Conquest of Earth and Letters to a Young Scientist.
Will Wright is an American video game designer and co-founder of the game development company Maxis, now part of Electronic Arts (EA). In April 2009, he left EA to run "Stupid Fun Club", an entertainment think tank in which Wright and EA are principal shareholders.
The first computer game Wright designed was Raid on Bungeling Bay in 1984, but it was SimCity that brought him to prominence. The game was released by Maxis, a company Wright formed with Jeff Braun, and he built upon the game's theme of computer simulation with numerous other titles including SimEarth and SimAnt.
Wright's greatest success to date comes from being the original designer for The Sims. The game spawned multiple sequels and expansions, and Wright has earned many awards for his work. His latest work, Spore, was released in September 2008 and features gameplay based upon the model of evolution and scientific advancement. The game sold 406,000 copies within three weeks of its release.