Senior VP, Big Data, Social Design and Marketing, Intuit
CMO, DreamWorks Animation
VP Global Marketing, Google
Research VP; Agenda Manager, Marketing Disciplines Program, Gartner
Social media, big data, and other disruptive technologies have turned traditional marketing on its ear. The CMO’s role is expanding beyond brand responsibility to include aspects such as corporate culture, and even the voice of the customer. In addition, marketing is now purchasing significant technology and services from their own budgets, and, according to Gartner, within five years will spend more on IT than the CIO. Come and hear what’s top of mind for the CMOs of DreamWorks Animation, Google, Intuit and SAP as they look toward 2013 and beyond. Presented back-to-back with the CIO Agenda 2013 program on July 24, these two conversations with a common theme are sure to leave you with fresh insights and new ideas.
As the chief marketing officer at SAP, Jonathan Becher oversees the development and execution of marketing strategy across the globe. He champions SAP’s focus on customers and world-class
innovations, while continuing Marketing’s focus on building the SAP brand. Jonathan reports to Bill McDermott and Jim Hagemann Snabe, co-CEOs of SAP AG. He is also part of the Global Customer Organization leadership team.
Prior to taking the role of CMO, Jonathan most recently served as executive vice president of regional, solution, and partner marketing, during which he laid the foundation to enhance Marketing’s impact on pipeline and revenue.
Jonathan joined SAP from its 2007 acquisition of Pilot Software, where he was president and chief executive officer. Prior to leading Pilot Software, he was CEO and president of Accrue Software, a publically-traded Web site analytics company, and president,
CEO, and co-founder of NeoVista Software, a pioneer in the predictive analytics and data mining markets. Earlier in his career, he held a variety of senior roles at MasPar Computer Corporation.
Jonathan is a frequent speaker at industry events, an active member of the enterprise applications community, and author of multiple papers on a wide range of subjects, including a popular blog.
Jonathan holds a master’s degree in computer science from Duke University in North Carolina, and a bachelor’s degree in computer engineering from the University of Virginia.
Nora Denzel is Intuit's senior vice president leading the company's big data and social design initiatives, and the central marketing organization. "Big data" is the emerging science of creating, organizing and analyzing very large datasets to gain new insights and use information efficiently.
Appointed to this role in August 2011, she is responsible for establishing, directing and implementing Intuit's data strategy, and quickly converting information into a competitive advantage through the company's social design and central marketing programs.
Denzel joined Intuit in 2008, serving as senior vice president and general manager of the company's Employee Management Solutions Business Unit which provides easy-to-use payroll and employee benefits services to more than one million small businesses.
Previously, she was senior vice president of Hewlett-Packard's global software business, where she led the division to double-digit growth and profitability. Earlier, Denzel served as senior vice president of product operations at Legato Systems Inc., now a division of EMC. She began her career as an engineer at IBM and advanced quickly to executive positions during her 13-year tenure with the company.
She serves on the board of directors for Overland Storage Inc. and the Anita Borg Institute, which provides resources and programs to help industry, academia, and government recruit, retain, and develop women leaders in high-tech fields. Denzel earned her bachelor's degree in computer science from the State University of New York and a master's in business administration from Santa Clara University.
Anne Globe is the Chief Marketing Officer for DreamWorks Animation, where she is responsible for overseeing all theatrical marketing, consumer products and promotions for all DreamWorks Animation properties.
Since joining DreamWorks in 1996, Globe has created and implemented all consumer products and promotional campaigns for DreamWorks Animation's feature films and other creative properties, helping to establish DreamWorks Animation as one of the premiere family entertainment brands worldwide. Globe oversees all departments relating to marketing and consumer products, including feature films and television series, media and public relations, publishing, video games, and theme parks. Her responsibilities also include overseeing the marketing efforts behind DreamWorks Theatricals Tony-award nominated "Shrek The Musical," and live arena shows. Globe manages the long-term relationships with DreamWorks Animation's marketing partners and the marketing components of the Company's strategic technology partnerships with Hewlett Packard and Intel.
Globe was honored with the Creative Vision Award from the Otis College of Art and Design in 2008 and has been featured in Hollywood Reporter's "Women in Hollywood" special issue for the last five years. Prior to joining DreamWorks Animation, Globe served as Vice President of Promotions at MCA/Universal and, prior to that, as Director of National Promotions for Universal Pictures and Universal Studios Hollywood. She began her marketing career at The Walt Disney Studios. Globe graduated from Syracuse University with a B.S. in Marketing and a B.S. in Communications.
Laura McLellan is a research vice president and the agenda manager for Gartner's Marketing Disciplines program. She conducts research and offers consultative advice on marketing and go-to-market strategies and budgets, and often presents on major trends and best practices in marketing. Ms. McLellan also drives research on the changing role of the chief marketing officer (CMO), both within the CMO's company and as a buyer of technology and services.
Ms. McLellan was formerly with Gartner Consulting's Marketing & Business Strategies' services practice. She joined Gartner in 1996 after 20 years in the IT services industry, where she worked in IT services strategic planning, marketing, sales and services business management. Before joining Gartner, she worked at Digital Equipment, IBM and Coopers & Lybrand.
Lorraine joined Google in 2003 and is responsible for the company's marketing efforts globally. Her team's marketing programs focus on the go-to-market strategy and adoption of all of Google's products, from consumer offerings to business services, across the globe. Previously, she built and led all of Google's regional marketing teams and activities in Europe, the Middle East and Africa.
Lorraine has 18 years experience in marketing. Before joining Google, Lorraine built and led the Marketing team for Opodo, the European travel portal created by nine of Europe's airlines. She led the launch of the company across Europe, bringing it to a top 3 position in all launch markets within 2 years.
A native of Carlow, Ireland, Lorraine holds a joint honors degree in international marketing and languages from Dublin City University.