Gillian Tett and Shelly Lazarus discuss how companies can stay competitive in a create economy. Location: Paepcke Auditorium
Shelly Lazarus is chairman of Ogilvy & Mather, a global advertising agency. She has been on the forefront of the advertising industry since the 1970s. Her trademarks—clear branding and building close client relationships—have attracted some of the world’s most respected brands to Ogilvy, including American Express, Coca-Cola, Ford, IBM, and Unilever, among many others. A frequent industry honoree, she has appeared in Fortune magazine’s annual ranking of America’s 50 Most Powerful Women in Business since the list’s inception in 1998. Lazarus was the first woman to receive Columbia Business School’s Distinguished Leader in Business Award as well as the Advertising Educational Foundation’s Lifetime Achievement Award. She serves on a number of boards, including General Electric, Merck, New York Presbyterian Hospital, World Wildlife Fund, the American Museum of Natural History, and Lincoln Center for the Performing Arts.
Gillian Tett is the US managing editor of the Financial Times, where she leads the editorial development of the paper’s US edition and of US news on FT.com. During her nearly 20 years at the publication, she has served in a number of capacities, including capital markets editor, deputy editor of the Lex column, Tokyo bureau chief, and a reporter in London. She won Journalist of the Year in 2009 and Business Journalist of the Year in 2008, both from the British Press Awards. In 2007 she was awarded the Wincott prize, the premier British award for financial journalism, for her capital markets coverage. She is the best-selling author of Fool’s Gold: How Unrestrained Greed Corrupted a Dream, Shattered Global Markets and Unleashed a Catastrophe; and Saving the Sun: A Wall Street Gamble to Rescue Japan from its Trillion Dollar Meltdown, which won Financial Book of the Year at the inaugural Spear’s Book Awards in 2009.