Tim Brown, CEO of the award-winning IDEO design and innovation consultancy firm, explains how novel solutions to world problems can be revealed through evolutionary design."
Tim Brown is the CEO of IDEO, a global design- and innovation-consulting firm. Ranked independently among the 20 most innovative companies in the world, IDEO has contributed to such standard-setting innovations as the first mouse for Apple, the Palm V, and Bank of America’s “Keep the Change” service. IDEO’s work addresses emerging themes such as sustainability, the design of communities, health and wellness, and enterprise for people in the world’s lower income groups. Brown advises senior executives of Fortune 500 companies and serves on the board of trustees for the California College of the Arts, the Mayo Innovation Advisory Council, and the advisory council of Acumen Fund. An industrial designer by training, his own work has earned him numerous design awards and has been exhibited at the Museum of Modern Art in New York, Axis Gallery in Tokyo, and the Design Museum in London.
James Fallows is a national correspondent for The Atlantic and has written for the magazine since the late 1970s. He has reported extensively from outside the United States and once worked as President Carter's chief speechwriter. His latest book is China Airborne.