Donald Baer, Elliot Gerson, James Bennet, and Mark Penn discuss the Aspen Institute / Atlantic annual survey on American values."
Don Baer is worldwide vice chairman and chief strategy officer of the strategic communications firm Burson-Marsteller, chairman of research firm Penn Schoen Berland, and founder and chairman of Palisades Media Ventures, a public affairs and news media development company. The firms are part of WPP, Inc. Baer has also been a top executive at global media company Discovery Communications, the White House communications director and chief speechwriter for President Bill Clinton, a journalist at US News & World Report, and a practicing lawyer. He is on the boards of PBS, the Urban Institute, and the News Literacy Project.
James Bennet is the president and editor in chief of The Atlantic.
Elliot Gerson is an executive vice president at the Aspen Institute, responsible for its Policy Programs, its Public Programs and its relations with international partners.
Mark Penn is worldwide CEO of Burson-Marsteller, a leading global public relations and public affairs agency, and CEO of Penn Schoen Berland, a strategic research firm. He served as a key adviser in the 1996 re-election of Bill Clinton and as White House pollster for six years. He has helped elect over 25 world leaders, including Tony Blair’s re-election in 1995. He has also worked with major corporations and CEOs, including Bill Gates and Bill Ford. In 2008, Penn was chief strategist for Hillary Clinton’s presidential campaign. Penn is also author of the 2007 best-selling book Microtrends, a look at the small forces behind tomorrow’s big changes.