Samuel Popkin, author of The Candidate: What it Takes to Win - and Hold - the White House, will share his take on the politics of presidential campaigns, and what it takes to become President in 2012. This topic couldn’t be timelier, amid the ongoing primaries and the upcoming presidential election. Filled with entertaining characters and lively stories from campaigns past, his new book takes a look at previous elections and brings us up to speed on the 2012 election season.
Gerald C. Lubenow
Jerry Lubenow consults on a wide variety of projects for Center on Politics and the Publications Division at the Institute of Governmental Studies. He received his B.A. from Harvard and did graduate work in journalism at the University of Wisconsin. He joined Newsweek as a correspondent in 1965 and served as bureau chief in San Francisco and London from 1969 to 1989. He covered the presidential campaigns of George Wallace, Hubert Humphrey, George McGovern, Jerry Brown, and Ronald Reagan.
Lubenow received the Gavel Award of the American Bar Association and two Page One Awards from the Newspaper Guild of New York, one for National Reporting and another for News Feature Writing. He is the Editor of California Votes: The 1990 Governor's Race, California Votes: the 1994 Governor's Race, and California Votes: the 1998 Governor's Race.
Popkin has published in unusually diverse areas. His most recent book is The Candidate: What it Takes to Win (and Hold) the White House. Earlier he authored The Reasoning Voter: Communication and Persuasion in Presidential Campaigns ; co-authored Issues and Strategies: The Computer Simulation of Presidential Campaigns; and he co-edited Chief of Staff: Twenty-Five Years of Managing the Presidency. He is equally well known for his work on peasant society, with particular reference to East and Southeast Asia, includingThe Rational Peasant: The Political Economy of Rural Society in Vietnam. Popkin has also been a consulting analyst in presidential campaigns, serving as consultant to the Clinton campaign on polling and strategy, to the CBS News election units from 1983 to 1990 on survey design and analysis, and more recently to the Gore campaign. He has also served as consultant to political parties in Canada and Europe and to the Departments of State and Defense. His current research focuses on presidential campaigns and the relationship of public opinion to foreign policy.
Samuel Popkin, Professor of Political Science at Harvard University, analyses Obama's 2012 campaign strategy. Popkin explains how to judge an incumbent's campaign from a challenger's. According to Popkin, Obama is learning to more effectively play the divided government.