Can the New Media be Life Life-Savers?Bright Simons, Founder of mPedigree, Ghana, and Rockefeller Prize winner (2011) delivers a presentation here, at the Salzburg Global Seminar, where he explains the problem, and describes this effective system which he has devised, to help combat fake medications.Patients are informed instantly whether the product that they possess, is authentic, or fake."
Bright Simons is president of the mPedigree Network, where he pioneered a system that allows consumers to instantly check whether their medicines are counterfeits by sending a free text message. He is director of development research at IMANI, a member of the World Economic Forumâ€™s Global Agenda Councils, Young Global Leaders, and Technology Pioneers Communities, a TED and Ashoka fellow and a Brain Trust member of the Evian Group at IMD. He is a recipient of numerous awards, ranging from an Archbishop Desmond Tutu Award, Marie Curie and Commonwealth Vision Grants to a PPARC Scholarship in Gamma Ray Astronomy. Bright is consulted on innovation strategy by international organizations such as the World Bank, UNECA, USAID, and the Commonwealth. He is a Fellows of Salzburg Global Seminar Session 481, â€œInnovating for Value in Health Care Delivery: Better Cross-Border Learning, Smarter Adaptation and Adoptionâ€ in 2011.