Chris Makarsky, VP of Product for Klout, presents Klout's Gamification Strategy: Engaging Influencers. Klout is the standard for influence. Since 2008, Klout has been measuring people's influence on social networks and giving rise to a new class of influencers. From modeling the Klout Score, to +Ks and leaderboards, and "Klout bombing." Makarsky reviews Klout's vision of providing an objective view on a subjective concept, and how Klout aims to stay relevant and engaging."
Chris Makarsky is the head of Product at Klout, where he drives strategy, planning and implementation for all Klout product initiatives. Prior to Klout, Chris led development for several products at Zynga, including Zynga Poker and Poker Blitz. Before Zynga, he oversaw product development for Yahoo! entertainment. Apart from finding the right mechanics to apply to his products, Chris holds core competencies in UX design,Super Smash Bros., and PBR.