Stanford professor Byron Reeves examines what behavioral psychology and communication studies can reveal about gamification and increased productivity in the workplace. There’s a lot of good psychology, some from Byron’s lab at Stanford University, behind the thesis that engaging games will change the nature of work. Beyond the lab, however, building and implementing enterprise game applications that make a difference is hard. Based on his work with Seriosity Inc., Byron will talk about how game psychology gets translated into successful business applications focusing on on three areas: epic business stories, technical integration and change management."
Constructing a Personal Media Day: Switching Between Work and Play on a Laptop Computer. Familiar technology — laptops, tablets and smartphones — increasingly consolidate very different media experiences on single devices. With the availability of a broad range of content on one device, and pause buttons that allow easy switching between work and play, we are now able to experience radically different material without sensing that we’ve missed a thing. Our research group has been tracking how people use personal laptop computers by examining moment-by-moment changes in activity over the course of multiple days.
Byron Reeves, the Paul C. Edwards Professor in Stanford University's Department of Communication, shows how scientists are measuring psychophysiological responses to arouse the productivity of employees at work. Reeves believes that by tapping into a brand narrative, employees will be more engaged, active workers.