Samantha Skey, CRO of RecycleBank, presents Good Gaming: Millennial Moms and Competitive Collaboration. Moms control more than the purse strings in most homes (5 trillion in annual spending) they also control the good works and, often, the gaming. Many a millennial mom relies upon gaming dynamics in managing their families' behavior. They are also active gamers themselves, and enjoy gaming the bottom line in their household investments. Get into the mom psyche with proprietary research from Recyclebank on moms as chief gaming officer of the household."
Samantha Skey works with top consumer internet companies to build scalable business models amid rapid growth.
As Chief Revenue Officer for Recyclebank, a New York City-based clean web company, Skey built the company’s advertising and rewards strategy to serve thousands of brands. Recyclebank motivates and rewards green actionsamong mainstream consumers.
Skey was Chief Marketing Officer at Passenger, Inc., a social software company providing online community for consumer brands, where she remains an advisor. Prior to Passenger, Skey was Executive Vice President of Strategic Marketing at Alloy Inc. She has served in management positions at the Walt Disney Company and CNET and started her digital career at Interactive Imaginations’ award-winning Riddler, one of the web’s first real-time,multi-player, reward-based gaming sites.
A frequent presenter and commentator for digital and advertising business and trade media, Skey lends free time to consult leading organizations in driving social impact through digital engagement. She holds a BA in Comparative Literature from Hamilton College.
Skey sits on the advisory board of The Bronx Academy of Letters, YouthNoise, ad:tech and SmartyPants Ltd.