David Cobb, Senior Creative Director at Thinkwell and Creative Director for the Warner Bros. Theme Park in Abu Dhabi, presents Gamification and the Magic of the Real World. Cobb, one of the world’s leading experience designers, talks about the future of physical space, how we’ll interact with each other, and the role of gamification in creating engagement. From retail to amusement parks, and from public spaces to universities, the gamification of the physical world promises to unlock new and exciting ways to socialize, interact and explore. Get inspired and find out how best to capitalize on this trend with this extraordinary expert."
David Cobb is the Senior Creative Director at Thinkwell and is the Creative Director for the Warner Bros. Theme Park in Abu Dhabi. Also a Creative Director for Universal Studios theme parks, Dave was responsible for the development and production of the Men In Black: Alien Attack ride for Universal Studios Florida. For the Paramount Parks chain in North America, David served as Senior Creative Director for numerous projects including The Italian Job Stunt Track, Tomb Raider: Firefall, School of Rock: Live in Concert, and Survivor: The Ride. As a show writer & director for Landmark Entertainment, Dave contributed to such projects as The Mask 3D for Warner Bros. Movie World in Madrid, Spain, Star Trek: The Experience for Paramount Parks at the Las Vegas Hilton, The M&Mâ€™s Academy for M&M/Mars & Will Vinton Productions, T2/3D for Universal Studios, Aliens 3D for Samsung & Twentieth Century Fox, TimeEscape at Chicago Navy Pier, and Caesars Magical Empire at Caesars Palace in Las Vegas. David has consulted on numerous projects for nearly every entertainment medium, for a very diverse range of clients. Follow Dave on Twitter @davecobb