There’s significant potential value to big brands from creating experiences that leverage gamification to better delight and engage customers. However, agencies and brands both have challenges in adopting and scaling gamification’s promise. In this case study-rich session, we’ll look at what’s worked and what hasn’t with gamifying big brands and ad agencies, and how to make gamification work more effectively in the marketing mix."
Irfan leads global social data innovation, along with new product and partnership strategy. He has built strategic frameworks, and created new technology platforms and value-focused social offerings for clients such as Ford, Samsung, Marriott, IBM and Harrah’s in the emerging areas of social CRM/loyalty and brand fan/influencer advocacy.
Prior to joining Ogilvy, Irfan was a part of the leadership team at finance and health startups, helped introduce new B2B and B2C offerings in the airline industry and worked in private energy financing. He has an MBA from Stanford and a BSE in Computer Science from Princeton.