Matt Murphy, SVP of Digital Video Distribution for Disney & ESPN Media Networks, offers insights into authentication based on the first year of the WatchESPN service."
Matt Murphy, senior vice president, digital video distribution, is responsible for developing and executing the strategies to drive further distribution of the Disney and ESPN media networksâ€™ digital content across online and mobile platforms.
Murphy also oversees the sales, and pricing and packaging strategies to increase distribution of the companyâ€™s broadband, interactive and video-on-demand services with multichannel video programming distributors (MVPDâ€™s), including authenticated services. Murphy is based at ESPNâ€™s headquarters in Bristol, Conn.
Murphy has held various positions within the affiliate sales and marketing department at ESPN including vice president, alternative technology and new media sales, where he was responsible for ESPNâ€™s pay-per-view business and special-market affiliates. Prior to that, Murphy was director, northeast region, where he was responsible for corporate accounts including Time Warner Cable, Cablevision and Insight, as well systems within the New York City DMA. He joined ESPN as an account executive, eastern division, in March 1993.
Murphy earned a bachelor of arts degree in European history from Washington and Lee University.
Arthur Orduna is presently Chief Technology Officer, Canoe Ventures, LLC.
Arthur Orduna manages the engineering and technology team for Canoe Ventures. He helps drive the creation of shared technology processes and standards for more robust audience targeting, interactivity and measurement. For more than 20 years, Arthur has worked in the media and interactive TV industries where he has helped develop critical initiatives with standard bodies, industry organizations and providers. He is an active member of SCTE, chaired the CableLabs Working Group, which developed the EBIF technical specification for enhanced television, and is a long-term advocate of open standards-based technologies and other cross-MSO projects. Before Canoe Ventures, Arthur was a Senior Vice President at Bright House Networks where he was responsible for leading the development of new technology-based products and services for video, high speed data, voice and wireless. In 2009, Arthur received the Individual Leadership Award of the 6th Annual Awards for Leadership in Interactive and Multiplatform Television, which were presented at The TV of Tomorrow Show. This award is given to "an individual who demonstrated notable leadership in the interactive, multiplatform TV industry over the past year, and whose efforts helped move that industry forward." He is also a member of NAMIC and CTAM, from which he received a Rainmaker Award in 2005.