Industry leaders discuss how the second screen is making the first screen interactive and fun.
Gregâ€™s cable career began with customer care and marketing roles at the former Time Warner Cable Houston division. After demonstrating an ability to lead successful product launches such as DVR and VOD at the local level, he settled into a corporate product management role and made the move to Time Warner Cableâ€™s New York headquarters in 2007. He has since spearheaded the MSOâ€™s introduction of multi-room DVR and the groundbreaking TWC TVâ„¢ apps for tablets and smartphones.
Sean Casey is CEO and Founder of SocialGuide, Inc., the social entertainment guide and data analytics company that identifies, captures, and measures the real-time buzz for TV and movies. SocialGuide's data analytics platform, SocialGuide Intelligence and their Social TV API Suite provide a comprehensive social TV solution for the television industry. Sean has spent more than a decade developing digital products and television programming. Prior to founding SocialGuide in early 2011, Casey was SVP of Digital Products for KIDZBOP.com. He launched his first start-up in 2004, a web-based TV production system called UTVPS that helps manage, track and account for licensed media in TV programming. Casey's television experience extends to the production of numerous episodes for VH1 and serving as producer/ writer for "The iPod Revolution" documentary on Steve Jobs for Discovery in 2006. He also served as VP, Interactive Products at iVillage from 1997 - 2002, pioneering products that have driven hundreds of millions of visits for the brand.
Joan FitzGerald is Vice President of Television Sales and Business Development at comScore where she is responsible for television and digital client and data provider relationships. Joan oversees expansion of comScoreâ€™s cross-media initiatives, which now includes television measurement in the comScore suite of digital measurement products. With more than two decades of industry experience, Ms. FitzGerald fosters strong relationships with major media companies and data providers to ensure comScore meets their needs for â€œmulti-screenâ€ television, Internet and mobile measurement solutions.
Ms. FitzGerald joined comScore from Arbitron Inc., where she served as vice president of Arbitronâ€™s Cross-Platform Services. She has a strong track record in working with a broad spectrum of media clients, including media companies, advertisers and advertising agencies. Ms. FitzGerald was vice president of sales for Project Apollo, a venture between Arbitron and Nielsen, where she secured contracts with leading consumer packaged goods and retail marketers.
Ms. FitzGerald holds an M.A. from University of Illinois at Champaign-Urbana and a B.A. from University of Virginia in Charlottesville, VA. Her research has been published in Journal of Advertising Research and major media research conferences.
John Gilles is the EVP of Sales & Marketing at Coincident.
Kevin J. Leddy, as Executive Vice President, Technology Policy and Product Management, is responsible for the long-term technology plans as well as the new products and services for Time Warner Cable. Part of the Advanced Technology Group in New York City, Leddyâ€™s team manages a wide variety of video, voice, data, commercial and media sales products for the company, as well as the integration of the associated legislative and regulatory policies and initiatives.
Leddy joined Time Warner (then Warner Amex Cable) in 1980, and held various positions around the country before becoming the companyâ€™s chief marketing officer in 1990. In 1999, Leddy transitioned into product management and strategic planning, where he has made major contributions to the development of digital applications, including on-screen navigators, digital video recorders, HDTV, VOD, and wideband online services.
Leddy began his career with NCTA in 1977. Throughout his 30 years at Time Warner, he has remained an active participant in key cable organizations, including NCTA, CableLabs, and CTAM, and serves on various industry committees. A former chairman of CTAMâ€™s board of directors, Leddy has also served on the boards of Primestar, E! Entertainment Television and Polycipher.
Kevin received a B.A. in Government from Colby College and an MBA from The Wharton School. He lives with his wife and three children in Wilton, Connecticut.
Matt Murphy, senior vice president, digital video distribution, is responsible for developing and executing the strategies to drive further distribution of the Disney and ESPN media networksâ€™ digital content across online and mobile platforms.
Murphy also oversees the sales, and pricing and packaging strategies to increase distribution of the companyâ€™s broadband, interactive and video-on-demand services with multichannel video programming distributors (MVPDâ€™s), including authenticated services. Murphy is based at ESPNâ€™s headquarters in Bristol, Conn.
Murphy has held various positions within the affiliate sales and marketing department at ESPN including vice president, alternative technology and new media sales, where he was responsible for ESPNâ€™s pay-per-view business and special-market affiliates. Prior to that, Murphy was director, northeast region, where he was responsible for corporate accounts including Time Warner Cable, Cablevision and Insight, as well systems within the New York City DMA. He joined ESPN as an account executive, eastern division, in March 1993.
Murphy earned a bachelor of arts degree in European history from Washington and Lee University.
Arthur Orduna is presently Chief Technology Officer, Canoe Ventures, LLC.
Arthur Orduna manages the engineering and technology team for Canoe Ventures. He helps drive the creation of shared technology processes and standards for more robust audience targeting, interactivity and measurement. For more than 20 years, Arthur has worked in the media and interactive TV industries where he has helped develop critical initiatives with standard bodies, industry organizations and providers. He is an active member of SCTE, chaired the CableLabs Working Group, which developed the EBIF technical specification for enhanced television, and is a long-term advocate of open standards-based technologies and other cross-MSO projects. Before Canoe Ventures, Arthur was a Senior Vice President at Bright House Networks where he was responsible for leading the development of new technology-based products and services for video, high speed data, voice and wireless. In 2009, Arthur received the Individual Leadership Award of the 6th Annual Awards for Leadership in Interactive and Multiplatform Television, which were presented at The TV of Tomorrow Show. This award is given to "an individual who demonstrated notable leadership in the interactive, multiplatform TV industry over the past year, and whose efforts helped move that industry forward." He is also a member of NAMIC and CTAM, from which he received a Rainmaker Award in 2005.