Viewing the Viewer: Horowitz Associates' Adriana Waterston presents a videography of today’s multiplatform, multicultural multichannel households."
Will Richmond is editor and publisher of VideoNuze, a widely followed online publication which provides daily original analysis and curated news for online video decision-makers available at www.videonuze.com. Will also hosts and organizes VideoNuze’s annual Online Video Advertising Summit and SHIFT // Programmatic Video & TV Advertising Summits, which thousands of industry executives have attended over the past 6 years. In addition, VideoNuze has recently launched VideoNuze iQ, a comprehensive hub for video industry research data (iq.videonuze.com).
Adriana Waterston joined Horowitz Associates in 2001 and is currently the Vice President of Marketing and Business Development. In this capacity, Adriana is responsible for client relations, sales, new business development and branding.In addition to her business development responsibilities, Adriana handles project management for select clients. A native of San Juan, Puerto Rico, Adriana is a recognized expert on the U.S. Hispanic market and is Senior Project Manager on all multicultural and Latino research. She has particular expertise in ethnographic research, focus group moderation and one-on-one interviewing.