Alex Peake is the founder and CEO of Primer Labs, a start-up that creates endless learning games to make all knowledge playable. Alex founded the alternative fashion company Tactical Corsets in 2009. Alex was the editor of Agile Journal, a web & mobile applications developer at Sling, and lead animation editor at Atomic Cartoons.
From a young age, Alex believed that games were going to change the world and he set out to gather the pieces to make it happen. His 3rd grade Open Alternative School allowed students to learn at their own pace, so he and his peers made a competitive game out of completing grade levels as fast as they could. In 4th grade, he designed his first RPG called Realms and taught himself C and HyperCard to computerize it. In middle school he divided his time between all-laptop Computer Immersion and mentoring with Professor Dave Fracchia in the Graphics Lab at Simon Fraser University.
He created an online empire simulation game called Mage Princes using play-by-email turn files to bypass FirstClass BBS systems' lack of game support. Hundreds of players signed up to pay for the sequel which he planned to include more sophisticated military, economic and tradecraft RPG elements to allow players to cooperatively build nations.