Jean-Paul Agon, Chairman & CEO of L'Oreal, discusses the need to cater to the new global, digital, socially responsible consumer."
Jean-Paul Agon is Chairman and Chief Executive Officer of L'Oreal, the world's leading beauty
Mr. Agon joined L'Oreal in 1978 in the company's Consumer Products Division in France, before
being appointed General Manager of L'Oreal Greece. In 1985, Mr. Agon returned to France as
General Manager of L'Oreal Paris and was named International Managing Director of Biotherm
four years later.
In 1994, he became Managing Director of L'Oreal Germany. Following that position, L'Oreal Chairman and Chief Executive Officer Lindsay Owen-Jones entrusted Mr. Agon with the task of
setting up and heading the L'Oreal Asia Zone, lending fresh impetus to these still-emerging
In 2001, Mr. Agon was named President of L'Oreal USA, leading a drive to win market share
across every product category in a highly competitive environment. He was named Chief
Executive Officer of L'Oreal in 2006 and in February of 2011 also became its Chairman.
A man of action, Mr. Agon instills in L'Oreal the energy, rigor, and vision needed to successfully
tackle the challenges of the third millennium. A man of conviction, he channels that same
passion into promoting L'Oreal's ethical values, making the company a model of corporate
citizenship. In 2009, Mr. Agon received the Ethical Resource Center's Pace Leadership in Ethics
Award for L'Oreal's achievements in the areas of business ethics, diversity, financial
transparency, and sustainable development. Mr. Agon also serves on the board of directors of
Air Liquide, a world leader in gases for industry, health, and the environment.
Chairman & Chief Executive Officer of L'Oreal Jean-Paul Agon discusses the strategy of brand 'universalization.' "With universalization, we certainly globalize our brand but we localize the formulas," says Agon. "In fact, universalization is the new approach to globalization."