The Guardian Activate Summit presents Jonah Peretti, CEO and founder of Buzzfeed."
Jonah Peretti is founder and CEO of BuzzFeed, the media company for the social age that provides a pioneering mix of breaking news, entertainment and shareable content. After cofounding The Huffington Post in 2005, Peretti launched BuzzFeed in 2006 as an experimental lab that focused on tracking viral content and making things people wanted to share. Under Peretti’s leadership, BuzzFeed has grown to over 400 people worldwide, more than 130M monthly unique visitors with editors creating shareable entertaining lists and reporters covering everything from to politics to longform features and international news. BuzzFeed has also pioneered social content marketing to build shareable campaigns for the world’s leading brands. Before BuzzFeed, Peretti experimented with viral projects and studied how information and ideas spread through the web. Peretti is a graduate of the MIT Media Lab and has taught at NYU and the Parsons School of Design. He lives in Brooklyn with his wife and twins.
Influential newspaper published in London and Manchester, Eng., considered one of Britain's best papers. Founded in 1821 as the weekly Manchester Guardian, it became a daily in 1855; 100 years later Manchester was dropped from the name, as it had become a national daily with an international reputation. In 1936 one of the newspapers most influential editors, C.P. Scott, created the Scott Trust as a means of assuring independent ownership for the newspaper. Still owned by the trust, the paper takes an independent liberal stance in its editorials while maintaining great breadth and depth of news coverage.