Eric Ries, Entrepreneur & Author, The Lean Startup, in conversation with Thomas Goetz."
Thomas Goetz is a writer, entrepreneur and health care innovator. He is the author of the new book, The Remedy, which was chosen as a Best Book of the month by both iTunes and Amazon. His previous book, The Decision Tree: Taking Control of Your Health in the New Era of Personalized Medicine, was chosen by the Wall Street Journal as a Best Health book of 2010.
Thomas is also co-founder of Iodine, a health technology company with the mission of turning medical research data into clear and actionable tools for ordinary people to make better decisions about their health.
Eric Ries is an entrepreneur and author of the popular blog Startup Lessons Learned. His book The Lean Startup, published last fall, is a New York Times and Wall Street Journal best seller. Ries has himself started three companies, including the 3D social network IMVU, where he served as chief technical officer. He is an entrepreneur-in-residence at Harvard Business School and has advised startups, large companies, and venture capital firms on business and product strategy.
Eric Ries, entrepreneur and author of “The Lean Startup”, argues that learning is the best measurement of progress in a startup. He highlights the importance of starting off small and working your way up, arguing “the heart of it is trying to apply the scientific method to the process of entrepreneurship itself.”