A panel discussion on the social publishing revolution with Ben Elowitz, Carole Walker, Jonah Perretti, and Joshua Topolsky. Will Margiloff moderates the panel."
Ben Elowitz is Co-Founder and CEO of Wetpaint, a next-generation media platform company that is reinventing the media model on the social web. The company has more than 16 million unique visitors monthly on all its web properties combined. Ben is also author of Digital Quarters, a blog about the future of digital media and the steps the publishing industry must take to become profitable. Prior to Wetpaint, Ben co-founded Blue Nile .
Will Margiloff serves as CEO of IgnitionOne and is also Co-CEO and Founder of IgnitionOneâ€™s parent company, Innovation Interactive. Will is charged with the overall vision and strategic direction of IgnitionOneâ€™s services and Digital Marketing Suite. With more than 16 years of Internet marketing experience, Will brings unparalleled innovation and expertise to the company and to the industry. As one of the early pioneers in the Internet marketing field, he has helped revolutionize the online landscape, leading the use of new online advertising formats and technologies.
Jonah Peretti has spent the last six years creating viral hits, tracking online social behavior, and building technology to amplify buzz. He has been called a "viral marketing hotdog" by the New York Times, "the poster boy of guerilla media" by AlterNet, and was selected by Men's Vogue as one of 13 American Visionaries. Peretti is currently developing a new platform called BuzzFeed designed to help good things win the online popularity contest.
Peretti co-founded HuffingtonPost.com and has consulted for Sony Pictures, Procter & Gamble, and other leading brands. Peretti's viral media experiments include the Nike sweatshop email, BlackPeopleLoveUs.com, the New York City Rejection Line, and FundRace.org. These projects started small but spread through word-of-mouth to millions, illustrating the practical application of 6-degrees of separation and tipping points.
Peretti is a graduate of the MIT Media Lab and has taught at NYU and the Parsons School of Design. His work has been covered by Time, the Economist, and Fortune and he has appeared as a guest on the Today Show, Good Morning America, and CNN. His most recent publication, "Viral Marketing for the Real World," is in the May 2007 issue of Harvard Business Review.
Joshua Topolsky is the Co-Founder and Editor-in-chief of The Verge, a columnist for The Washington Post and the resident tech expert on Late Night with Jimmy Fallon. As an authoritative voice in technology culture, he has been featured in the New York Times, USA Today, Fast Company, Fortune and Adweek, and makes regular appearances on Bloomberg TV, NPR, Fox News and CNN. Joshua also hosts The Vergecast, a popular weekly podcast, as well as On The Verge, a live talk show.
Carole Walker, a 2007 recipient of AWNYâ€™s Advertising Women to Watch, is a new media thought leader with a passion for all things digital. Carole spent 15 years in strategic media leadership positions at Mars, Nabisco and Kraft. In 2011, after receiving Ad-techâ€™s Internet Industry Achievement Award, Carole created Integrity Marketing & Media, LLC and worked with the pharmaceutical and marketing industries. [run in as one paragraph]Today, Carole is Vice President of Trade Marketing at Demand Media, a leading digital media, content and social solutions provider.