Greg Rivera, Xbox Live Advertising, talks about the future of gaming, advertising and television."
Gregâ€™s team brings to market the various entertainment advertising offerings available across Xbox LIVE, Windows and Microsoft Studios. Greg works with large Fortune 500 brands and their agencies to execute innovative marketing strategies that leverage the unique aspects of these platforms from an advertising perspective. Prior to this role, Greg was a Business Strategy Consultant for Microsoft. Greg has held several strategic consulting and sales positions within the interactive advertising, direct marketing and e-commerce industries for over 15 years.