People StyleWatch editor Susan Kaufman makes the comparison on the importance of customer service in the denim and magazine industries."
Susan Kaufman was named Editor of People StyleWatch in November 2006, prior to the magazine's launch in January 2007. She oversees all aspects of the celebrity fashion, beauty,
and shopping magazine, which now publishes 11 issues a year.
Ms. Kaufman was named Editor of the Year by Advertising Age in the Magazine A-List issue in October, 2010. Under her leadership, People StyleWatch landed the #1 position as Magazine of the Year on Advertising Age's 2010 Magazine A-List and was awarded the #8 position in 2008. In
2010, the magazine garnered the #2 spot on AdWeek Media's Hot List in the 10 Under 60 magazine category, and the #4 position in 2009.
A highly-regarded expert on fashion trends and celebrity style, Ms. Kaufman regularly appears on TV programs such as Today, Weekend Today, The View and on the E! Entertainment network. She is frequently quoted in articles in The New York Times, USA Today, Wall Street
Journal and Los Angeles Times.
Ms. Kaufman joined People in 2002 as the magazine's first-ever style director. Prior to joining Time Inc., she was fashion director at Mademoiselle magazine. She has also held executive fashion and beauty positions at Us Weekly and Glamour magazines.
Ms. Kaufman is on the board of Reach Out and Read, a literacy program. A graduate of Washington University, she was awarded a bachelor's degree in art history.
People StyleWatch editor Susan Kaufman reveals that despite the preponderance of blogs, social networks, and online resources, young followers of fashion trends still place most of their trust in magazines.