Global Manager for TRC Candiani Alberto Candiani on how sustainable denim became fashionable."
Born in Lugano, Switzerland in 1982, Alberto Candiani is the fourth generation of the Candiani
family active in the denim industry. As a child, he explored his creativity as a DJ, music producer, and band memberâ€”before joining the family business.
Mr. Candiani focuses his attention on product development and fabric engineering, and is
involved in multiple facets of the business, including marketing and international sales.
Denim is in his blood: he is proud to uphold the heritage of his familyâ€™s company, which was
founded in 1938 and stands as one of the oldest and most historic denim mills in Europe.
At 30 years old, Mr. Candiani is already considered one of the foremost denim experts in the
Mr. Candiani holds a degree from the University IULM of Milan.