This program features Neil Blumenthal, Co-Founder & Co-CEO, Warby Parker, who will talk about the menswear industry.
Neil Blumenthal cofounded Warby Parker in 2010 together with three friends from the Wharton School of Business, where he completed his MBA that same year. Warby Parker sells affordable, vintage-inspired eyewear online and strives to lead by example as a socially conscious business. Through its “Buy a Pair, Give a Pair” program, the company matches every sale by donating a pair of glasses to someone in need. So far, more than 250,000 free pairs have been distributed worldwide. Before starting Warby Parker, Blumenthal was director of the nonprofit VisionSpring, which helps women in South Asia, Africa, and Latin America start their own businesses selling inexpensive eyeglasses in their communities. In 2012 he was recognized by the World Economic Forum as one of its Young Global Leaders.
Neil Blumenthal, co-founder and co-CEO
of Warby Parker, discusses the importance of word of mouth in building a brand. To illustrate this, he describes his company's first fashion presentation which, rather than being held in a traditional fashion marketing venue, took place in the New York Public Library.