Today, more and more companies are developing products in countries like China and India before distributing them globally. What happens when the world is turned upside down and innovation goes in reverse, shifting to the developing world?
Beth Comstock was named Vice Chair in August 2015. In this capacity, she leads GE’s efforts to accelerate new growth. She operates GE Business Innovations, which develops new businesses, markets and service models; drives brand value and partners to enhance GE’s inventive culture. This unit includes GE Lighting, GE Ventures & Licensing and GE sales, marketing and communications.
Vijay Govindarajan is widely regarded as one of the world's leading experts on strategy and innovation. He is the Earl C. Daum 1924 Professor of International Business at the Tuck School of Business at Dartmouth College. He was the first Professor in Residence and Chief Innovation Consultant at General Electric. He worked with GE's CEO Jeff Immelt to write "How GE is Disrupting Itself," the Harvard Business Review (HBR) article that pioneered the concept of reverse innovation -- any innovation that is adopted first in the developing world. HBR rated reverse innovation as one of the ten big ideas of the decade. Govindarajan has worked with CEOs and top management teams in more than 25% of the Fortune 500 firms to discuss, challenge, and escalate their thinking about strategy. His clients include: Boeing, Coca-Cola, Colgate, Deere, FedEx, GE, Hewlett-Packard, IBM, J.P. Morgan Chase, J&J, New York Times, P&G, Sony, and Wal-Mart. He is a keynote speaker in CEO Forums and major conferences including the World Innovation Forum, BusinessWeek CEO Forum, World Business Forum, and World Economic Forum at Davos.
Vijay V. Vaitheeswaran
Vijay V. Vaitheeswaran is an award-winning journalist, author, and public speaker. The Financial Times recently proclaimed him to be “a writer to whom it is worth paying attention.” A 20-year veteran of The Economist, he is currently the magazine’s China business and finance editor. Kirkus Reviews has called Need, Speed, and Greed, Vaitheeswaran’s new book on global innovation, “the perfect primer for the postindustrial age.” He is a life member at the Council on Foreign Relations and advisor to the World Economic Forum. His commentaries have appeared on NPR and the BBC, and in The Wall Street Journal and The New York Times.
Vijay Govindarajan, Professor of International Business at the Tuck School of Business, discusses large corporations’ difficulty in understanding reverse innovation. He argues that rather than attempting to meet the needs of different cultures, they simply apply their Western thinking to new markets.