This session, The Innovator's Antenna, is a rapid fire, Pecha Kucha-style series of visual presentations that highlight the six senses that every innovator needs.
B. Bonin Bough is Vice President of Global Media and Consumer Engagement at Mondelēz International. In this role, Bough is responsible for all forms of media, including leading and developing the partnerships, internal capabilities and strategies across all forms of consumer connections, including digital, TV, print and outdoors. Since joining Mondelēz International, Bough has been the driving force behind Mobile Futures, a first-of-its-kind program that partners the company’s brands with leading mobile startups. He has also played an integral role within the teams behind OREO Daily Twist and the OREO Super Bowl commercial and real-time activations. Bough has been recognized as one of business’ hottest rising stars in lists that include Fortune’s 2011 “40 under 40”, Fast Company’s 2011 100 Most Creative People in Business, Ebony’s Power 100 and The Internationalist’s 2012 Internationalists of the Year. In 2013, he was inducted into the American Advertising Federation’s Advertising Hall of Achievement.
Prior to joining Mondelēz International, Bonin spent three and a half years at PepsiCo where he oversaw company-wide digital strategy and the implementation of social media tools across PepsiCo’s portfolio of food and beverage brands. Bough was instrumental in integrating digital media into PepsiCo’s overall brand vision and growth strategy, helping to make them one of the most innovative companies in the world as recognized by Fast Company in their 2011 “Most Innovative Companies” issue. He is credited with bringing PepsiCo to SXSW and helping launch the groundbreaking PepsiCo10 and Pepsi Refresh programs, as well as creating Gatorade Mission Control and the Women’s Inspiration Network.
Previous to his work with PepsiCo, Bough was the Executive Vice President and Director of Weber Shandwick’s global interactive, social and emerging media practice, leading a global team of over one hundred people. He led strategic programming for the agency’s top clients, including MasterCard, Federation of Colombian Coffee Growers, BestBuy, Electrolux, Ambien, MAC Aids Fund, and Honeywell. Prior to this, Bough was a founding member and Senior Vice President at Ruder Finn Interactive (RFI) where he ran the interactive strategy unit and led the roll-out of the Europe and Asia digital practices.
Bough’s achievements in the world of interactive marketing have won him numerous awards, including a Webby, Stevie, Golden Pencil, Sabre, Big Apple, Com Arts, and SXSW Viewer’s Choice for MrPicassoHead.com. Bough also taught for five years at NYU’s Center for Publishing, leading courses on the principles and applications of online publishing. He is the co-author of the 2010 book Perspectives on Social Media Marketing, and is a board member of the Mobile Marketing Association’s Executive Marketing Advisory Board, the Digital Collective and the Social Media Advisory Council. Bough attended Hartwick College, earning degrees in Physics and Political Science.
Martha Denton is a visual communications and presentation designer and strategist with over 8 years experience, working with Fortune 500 companies, major non-profits, NGOs and governments. She also has experience facilitating (meetings and for design thinking), MBTI testing, and general communications strategy. Denton worked at McKinsey & Company for 11 years and has a bachelors from the University of Maryland and a design certificate from Parsons. In addition to her contract work, she is heavily involved in 4 projects:
Ignite NYC as the Presentation Mistress (running the machine and coaching the speakers) TEDxHarlem as the Presentation Coach TableStakes, an innovation capability building workshop The Presentation School, a series of classes in presentation design and delivery Reviewing co-working spaces in NYC
Andie Grace is a native child of the Internet -- the perfect foundation for her work managing Communications for Burning Man, a global diaspora borne of the iconic annual art gathering in the Black Rock Desert of Nevada, which Wired Magazine once dubbed "a physical version of the
Upon her first visit (she reluctantly followed her band to the event in 1997 to perform) she fell in love with the temporary city, and signed on as a Media Team volunteer helping to protect the story of this remarkable social experiment. She took a full-time job with the organization in the year 2000; today, she serves on its Executive Committee, guiding what has become one of the world's most widely recognized cultural events.
In addition to standard public relations and communications responsibilities, Grace helps oversee the cultural curation of the Burning Man Regional Network, which engages local communities in creative and civic collaborations in 100+ locations all over the globe.
In 2011, she joined the leadership team of the nonprofit Burning Man Project, a catalyst for creative culture supporting Burning Man's
principles and efforts in the world at large.
Jeff Hammerbacher is a founder and the Chief Scientist of Cloudera. Hammerbacher was an Entrepreneur in Residence at Accel Partners immediately prior to founding Cloudera. Before Accel, he conceived, built, and led the Data team at Facebook. The Data team was responsible for driving many of the applications of statistics and machine learning at Facebook, as well as building out the infrastructure to support these tasks for massive data sets. The Data team produced open source projects such as Hive and Cassandra and their work was recognized at conferences such as CHI, ICWSM, SIGMOD, and VLDB. Before joining Facebook, Hammerbacher was a quantitative analyst on Wall Street. Hammerbacher earned his Bachelor's Degree in Mathematics from Harvard University and recently served as a Contributing Editor for O'Reilly's "Beautiful Data".