L2 will host its first annual Vendor Mapping event, a half-day session designed to introduce brand members and guests to power of social commerce."
Scott is a Clinical Professor of Marketing at the NYU Stern School of Business, where he teaches brand strategy and luxury marketing, and is the founder of L2, a think tank for digital innovation. Scott is also the founder of Firebrand Partners, an operational activist firm that has invested more than $1 billion in U.S. consumer and media companies. In 1997, he founded Red Envelope, an Internet-based branded consumer gift retailer. In 1992, Scott founded Prophet, a brand strategy consultancy that employs more than 120 professionals in the United States, Europe, and Asia. Scott was elected to the World Economic Forum’s “Global Leaders of Tomorrow,” which recognizes 100 individuals under the age of 40 “whose accomplishments have had impact on a global level.”
Scott has served on the boards of directors of Eddie Bauer (Nasdaq: EBHI), The New York Times Company (NYSE: NYT), Gateway Computer, eco-America, and UC Berkeley’s Haas School of Business. He received a B.A. from UCLA and an M.B.A. from UC Berkeley.
Maureen leads L2’s research and advisory group and has benchmarked and/or developed digital and social media initiatives for over 300 prestige brands. She began her career at Triage Consulting Group in San Francisco. At Triage, she led several managed care payment review and payment benchmarking projects for hospitals including UCLA Medical Center, UCSF, and HCA. She has gone on to lead research and consulting efforts focused on digital media, private banking, M&A, insurance industry risk management, and renewable energy economics for professional firms and academics. Maureen has a B.A. in Human Biology from Stanford University and an M.B.A. from NYU Stern.
Lance is founder and CEO of The Echo System, a social commerce optimization platform that bridges the gap between the web and the social web, and empowers businesses with the social data and tools necessary to maximize their return on social. Lance's expertise in strategy development and his keen understanding of the digital landscape have quickly helped to establish his reputation as a pioneer in the digital space. He regularly contributes insights and opinion through industry panels, television interviews, and published essays. Prior to The Echo System, Lance served as EVP, U.S. Director of Digital at PHD, where he oversaw the strategic planning and investment of nearly $400 million in digital media. Prior to PHD, Lance was co-founder and Executive Vice President of Strategy for the search-marketing agency Resolution Media. He was part of the team that took Resolution Media from start-up, through the sale to Omnicom, and ultimately to a $250 million+ agency. Prior to Resolution Media, Lance worked in a series of strategy and development roles across various digital disciplines including web development, telecommunications, and database marketing. Lance also served as an adjunct professor at The Stuart Graduate School of Business. He taught Communication Strategies in a Digital Environment. Lance holds a BS in Advertising from the University of Illinois and an MBA with honors in e-Business from DePaul University.
Matt Sunbulli is founder and CEO of Social Amp, the first proprietary platform optimizing the Open Graph for retail, CPG, travel and publishing. Social Amp has deployed to market some of the most profiled releases in the nascent social commerce industry for brands like Levi's, Estee Lauder and 1800Flowers.com. Prior to Social Amp, Matt served as a digital product innovator at Viacom MTV Networks where he pioneered the release of new social media strategies and technologies for MTV's digital properties. Social Amp was acquired by Merkle Inc., a leader in CRM database marketing, in February 2012. He graduated from Northwestern University.
Lance Neuhauser, founder and CEO of The Echo System, talks about how to translate a social media fanbase into e-commerce dollars. Although he acknowledges that fans are valuable, Neuhauser believes that companies should ask "what am I actually getting from my social media spend?"