L2 will host its first annual Vendor Mapping event, a half-day session designed to introduce brand members and guests to power of loyalty & influence."
Matt Arkin is the President of 33Across, bringing over 18 years of online media sales and operations experience to the company. Most recently Matt served as Chief Revenue Officer for Sojern where he led all revenue and media operations. Previously Matt headed sales and operations at TACODA for three years, then was SVP of Sales at AOL/Platform A. Prior, he served as VP of Sales at MarketWatch.com for seven years. Under his leadership, his team was listed in Forrester's studies as one of the most productive and top growing teams in the country. He has been recognized as an innovator in the online advertising industry and has been cited in dozens of industry publications. Matt graduated from California Polytechnic University with a BA in Marketing & Management.
Maureen leads L2’s research and advisory group and has benchmarked and/or developed digital and social media initiatives for over 300 prestige brands. She began her career at Triage Consulting Group in San Francisco. At Triage, she led several managed care payment review and payment benchmarking projects for hospitals including UCLA Medical Center, UCSF, and HCA. She has gone on to lead research and consulting efforts focused on digital media, private banking, M&A, insurance industry risk management, and renewable energy economics for professional firms and academics. Maureen has a B.A. in Human Biology from Stanford University and an M.B.A. from NYU Stern.
Ajay Ramachandran is the Chief Marketing & Product Officer at Dynamic Signal. Ajay is a serial entrepreneur based in the Silicon Valley who has launched successful digital, mobile and social media agencies and several tech start-ups.
Ajay works closely with brands to help them align their strategy and marketing objectives with the rapidly growing opportunity of social media and to help them establish brand communities that reach large and targeted audiences. Ajay is an expert on social media ROI, earned media impressions and value, and can help a brand calibrate their investment in social media.
Dynamic Signal provides brands with a platform to identify, engage, measure & reward customers, advocates, fans and influencers while enabling them to become amplifiers for the brand. Our platform provides detailed tracking and analysis of a brand's earned media impressions helping brands unlock the potential of social media while enabling brands to have direct relationships with customers.
Greg is the founder of SocialChorus, the leading advocates marketing company. Greg has helped brands and consumers connect online since the early days of the Internet. 2Market, a Silicon Valley start-up that he co-founded, pioneered the development of interactive shopping before being acquired by AOL in 1995. In the past, he has worked at Sun Microsystems, Apple Computer and AOL. He likes to play soccer, collect photos and cook.
Ajay Ramachandran, Dynamic Signal's Chief Marketing & Product Officer, explains that by targeting a select group of influential bloggers, brands can tap into millions of dollars of potential earned media exposure online.