The 2012 Winter Session of the WWD Digital Forum features DENISE INCANDELA, Chief Marketing Officer & President, Saks Direct, Saks Fifth Avenue. It delves into the new marketing strategies needed to succeed in today’s apparel, beauty and retail businesses—from mobile technology to social-media marketing to e-commerce opportunities. Hosted by WWD editors, the event will feature actionable information, interactive discussions, and opportunities to network with industry peers, and will provide you with the knowledge and tools required to compete in today's tech-driven marketing landscape."
Jenny B. Fine
Jenny B. Fine has been Editor-in-Chief of Beauty Inc, a sister publication of Women's Wear Daily (WWD), since November 2001. At the time, she was also named associate editor of WWD.
Denise Incandela was named President of Saks Direct and Executive Vice President of the company in
June 2010 and assumed the additional role of Chief Marketing Officer of Saks Fifth Avenue in September
Ms. Incandela joined Saks Inc. in 1999 after serving as a consultant to Saks for five years while at
McKinsey & Company. Once onboard, Ms. Incandela spearheaded the development of the Saks Direct
business for Saks Fifth Avenue.
In 2007, Ms.Incandela was named President of Saks Direct and Group Senior Vice President of the
Previously, she had been Senior Vice President of Business Development and Saks Direct, a
position she held since 2002.
Ms. Incandela began her career as the Assistant to the Chief Financial Officer at Shearson Lehman
Brothers and then joined McKinsey & Company’s New York Office, where she was a leader of the retail
Ms. Incandela received a B.S. degree in finance from Boston College and a M.B.A. from The Wharton
School of the University of Pennsylvania.
Denise Incandela, Chief Marketing Officer and President of Saks Direct, explains how retail is tailoring its business to digital consumers. Incandela is focused on "multichannel customers" who actively participate in digital sales.