In this roundtable discussion, industry leaders in retail, apparel and beauty (JON KUBO, Chief Product Officer, 8th Bridge, MIRNA BARD, Director, Social Media, GUESS Inc., and ALEESHA SMALLS, Senior Director, Interactive, Iconix Brand Group) share their social commerce insights and experience. The 2012 Winter Session of the WWD Digital Forum delves into the new marketing strategies needed to succeed in today’s apparel, beauty and retail businesses—from mobile technology to social-media marketing to e-commerce opportunities. Hosted by WWD editors, the event will feature actionable information, interactive discussions, and opportunities to network with industry peers, and will provide you with the knowledge and tools required to compete in today's tech-driven marketing landscape."
In September 2011, Mirna Bard was named Director of Social Media at Guess Inc. In her role there, she is the key point person for social media and digital technology, responsible for launching the social media department, leading the strategy for Guess, Guess by Marciano, and G by Guess, and creating a unified, multi-channel brand.
A respected speaker, master trainer, thought-leader, and instructor of social media at the University of California, Irvine (UCI), Ms. Bard has earned a reputation as a highly regarded
business advisor and hype-free social web strategy consultant. She inspires organizations and entrepreneurs around the globe to leverage the Internet to attract more powerful opportunities to their business.
Since 1996, Ms. Bard has worked with brands, including Taco Bell, Washington Mutual, Hilton Hotels, Taylor Made, Toshiba, Hoag Hospital, Kawasaki, Merrill Lynch, Avery, UCI, and Ed Hardy.
Since 2007, she's helped brands to boost online transparency, heighten targeted website visitors, draw new qualified prospects, enhance customer relationships, magnetize media and
strategic partners, and increase leads and sales as well as streamline internal company communication and empower employees.She recently contributed the introductory chapter to the The Big Book of Social Media Case
Studies, Stories, Perspectives.
Ms. Bard holds a bachelor's degree in advertising and a master's in business management, and has 16 years of experience in advertising, corporate communications, and strategic planning.
Jon is the Chief Product Officer at 8thBridge where he is responsible for product strategy. Prior to 8thBridge, he spent 6 years as the CIO of Wet Seal, Inc., parent company of Wet Seal and Arden B. During this time, he also served as head of Ecommerce for both brands, growing online revenue by over 10 times. Prior to Wet Seal, Inc., he was an EVP and Chief Administrative Officer of FAO Schwarz. While at FAO Schwarz he led the launch of their online presence, catalog, and relaunch of their retail stores. In June of 2011, Mr. Kubo was awarded The 2011 RIS Retail CIO of the Year for implementing mobile and social strategies for Wet Seal. Mr. Kubo was also named the CIO of the Year in 2010 by Oracle.
As Senior Director of Interactive at Iconix Brand Group, Aleesha Smalls leads digital strategies for a portfolio of men's brands that includes Rocawear, Zoo York, Marc Ecko Cut and Sew, and Ed Hardy. Iconix licenses its fashion and home brands to leading retailers and manufacturers worldwide. With its innovative and creative advertising and promotions, Iconix also promotes and elevates these brands in the marketplace through traditional and new media platforms.
Prior to joining Iconix, Ms. Smalls worked at Roc Nation, where she was responsible for digital product management for some of the world's biggest artists.
She currently resides in New Jersey with her husband and son.
Iconix Brand Group’s Aleesha Smalls discusses her company’s strategy for creating an engaging social media campaign. She explains that the key to a successful post is to keep it open-ended by "inviting users into the conversation."