The 2012 Winter Session of the WWD Digital Forum features ALEX BOLEN, Chief Executive Officer, Oscar de la Renta, and ERIKA BEARMAN, Senior Vice President, Communications and OscarPRGirl, Oscar de la Renta. It delves into the new marketing strategies needed to succeed in today’s apparel, beauty and retail businesses—from mobile technology to social-media marketing to e-commerce opportunities. Hosted by WWD editors, the event will feature actionable information, interactive discussions, and opportunities to network with industry peers, and will provide you with the knowledge and tools required to compete in today's tech-driven marketing landscape."
Erika Bearman is Senior Vice President of Communications at Oscar de la Renta, where she oversees the
brand's media and advertising, editorial, celebrity dressing, events and social media.
Ms. Bearman is perhaps most well known as Oscar de la Renta's social media personality, OscarPRGirl,
"reporting from inside one of the world's most prestigious fashion houses." She has built a loyal following in the digital realms of Twitter, Facebook, Foursquare, Tumblr and Instagram since she began tweeting under the
OscarPRGirl handle in 2009. Followers on Twitter alone have jumped to more than 100,000 as of early
Januaryâ€”increasing nearly 800 percent since September 2010, when the brand had just 12,800 followers.
Ms. Bearman joined Oscar de la Renta in 2008. She was previously Director of Public Relations for Christian
Dior in New York.
Ms. Bearman has a B.A. in English from College of the Holy Cross
Alexander Bolen is the Chief Executive Officer and a Director of international luxury goods firm Oscar de la
Renta. Mr. Bolen was named Chief Executive Officer in 2004 after serving as the company¹s Director of
Corporate Development for more than a year. Prior to joining Oscar de la Renta in 2003, he worked for 14
years on Wall Street in leveraged finance most recently as Managing Director in the Mezzanine Capital Group
at Bear Stearns & Co.
Mr. Bolen graduated magna cum laude from Brown University in 1990 with a B.A. in Russian studies. He and
his wife, Eliza, who serves as Oscar de la Renta¹s Creative Director, are the proud parents of three boys.
Erika Bearman, better known as OscarPRGirl, explains that when it comes to social media marketing, experimentation is vital. "If you're really going to innovate, you can't be afraid to fail," says Bearman.