The 2012 Winter Session of the WWD Digital Forum features KYLE ANDREW, Senior Vice President, Marketing, Kate Spade New York, and MARISSA KRAXBERGER, Web Art Director, Kate Spade New York. It delves into the new marketing strategies needed to succeed in today’s apparel, beauty and retail businesses—from mobile technology to social-media marketing to e-commerce opportunities. Hosted by WWD editors, the event will feature actionable information, interactive discussions, and opportunities to network with industry peers, and will provide you with the knowledge and tools required to compete in today's tech-driven marketing landscape."
Kyle Andrew brings 25 years of brand development experience to the Kate Spade New York team. Ms. Andrew has worked in advertising agenciesâ€”in particular, creating campaigns targeted to womenâ€”and served as
head of the Kenneth Cole marketing department. She also spent six years as Vice President of Brand
Communications at Gap.
At Kate Spade New York, Ms. Andrew is responsible for all consumer touch points for the brand on a global
scale. This includes advertising, packaging, website design, social media, windows, and public relations. Ms.
Andrew is also responsible for consumer research and brand strategy/positioning work.
As Web Art Director for Kate Spade New York, Marissa Kraxberger oversees all online creative for the brand.
She uses the potential for innovation in digital platforms to highlight different aspects of the brand's
personality in a playful way that connects with Kate Spade's consumers.
Ms. Kraxberger began her career as in-house Graphic Designer with Diane von Furstenberg, where she worked
directly with Ms. von Furstenberg and subsequently was named Senior Designer.
In 2008, Ms. Kraxberger took a hiatus from the fashion industry to explore agency life. As a Senior Designer at
Electric Artists, a boutique agency specializing in digital strategy, her projects ranged from strategic conceptual
initiatives to interactive games and widgets to full scale website development.
She returned to DVF as Art Director and managed all creative and brand communication, including ad
campaigns, collaborations, dvf.com and social media. After accomplishing a successful redesign of dvf.com and
developing DVF's first mobile app, Ms. Kraxberger played a pivotal role in the growth of DVF's social platforms.
Marissa Kraxberger, Web Art Director for Kate Spade New York, demonstrates how the simple idea of an animated GIF drove the Kate Spade holiday marketing campaign. From the site to store displays, Kraxberger says that "the offline world mirrored the online world."