The 2012 Winter Session of the WWD Digital Forum features Christa Depoe, Global Head, KEEN Online & Retail, KEEN Inc. It delves into the new marketing strategies needed to succeed in today’s apparel, beauty and retail businesses—from mobile technology to social-media marketing to e-commerce opportunities. Hosted by WWD editors, the event will feature actionable information, interactive discussions, and opportunities to network with industry peers, and will provide you with the knowledge and tools required to compete in today's tech-driven marketing landscape."
Christa DePoe is Global Head of KEEN Online & Retail and oversees all of the direct-to-consumer business for
the company, including the current expansion of new Keen retail stores.
Ms. DePoe joined KEEN Inc. in early 2008 as General Manager of KEEN Online. Her goal was to build an ecommerce organization and platform. She successfully led the effort, creating a global web destination for all
things KEEN in 12 countries throughout North America and Europe, all on one platform.
Prior to working with KEEN, Ms. DePoe held various merchandise management positions within several
organizations, including Onlineshoes.com, the Target Corporation, Eddie Bauer and Federated Department
Global Head of KEEN Online Christa Depoe shows that global branding is more than simply complying with laws and regulations. For shoppers in Germany, KEEN designed a 'see with socks' option, a fashion faux pas in America but a success for the European site.