Wade is 8thBridge's Founder and Chief Executive Officer. Wade was most recently the Vice President of Product Strategy for Oracle Retail. Best Buy, Walmart, Tesco, Nordstrom, Carrefour and over 200 other leading global retailers accelerated their business growth with merchandise optimization solutions developed under Wade Gerten's leadership during his 10 year tenure at Retek and Oracle Retail. Wade helped grow Retek from 20 employees in 1995 to the largest retail-specific enterprise software company. Retek was acquired by Oracle in 2005 for $630 million.
8th Bridge CEO Wade Gerten judges the success of e-commerce campaigns, and gives early Facebook's "f-commerce" an "F". A success story, Gerten cites Delta Airlines as a brand enabling Facebook's social experience to drive commerce.